HBO Max is just ‘Max’ now—here are the 4 things to know about the new streaming service
Goodbye, HBO. Hello, Max.
The fashionable streaming service HBO Max was formally reborn as “Max” on Tuesday. Warner Bros. Discovery announced the new name last month, together with plans to mix the present HBO Max library with content material from Discovery+.
As CNBC reported in April, the title change is designed to sign that Max is a family-friendly streaming service with extra choices than just status dramas like “Succession” and “The Sopranos.”
Dropping HBO from the title is additionally meant to shield the HBO model from potential dilution by being related to not-so-prestige TLC actuality reveals like “Dr. Pimple Popper” and “My 600-Lb. Life.”
“HBO is not TV. HBO is HBO,” Warner Bros. Discovery head of streaming JB Perrette said last month. “We won’t push it to the breaking level by forcing it to tackle the full breadth of this new content material.”
But there’s much more to the rebrand than just a shorter title. Here’s what you want to know about the change to Max.
Is the worth altering?
At the second, HBO Max subscribers will not see any worth improve. Their charges will stay the similar: $9.99 for the ad-supported tier and $15.99 for commercial-free streaming.
What’s new is the “Max Ultimate Ad Free” tier, which prices $19.99 per thirty days. This will supply subscribers extra movies and reveals in 4K UHD, in addition to the potential to stream on 4 units directly and obtain 100 motion pictures or episodes for offline watching.
Learn extra about altering your subscription tier here.
How do you improve from HBO Max to Max?
In this photograph illustration, the Max emblem is seen displayed on a smartphone, the HBO Max and Discovery+ emblem in the background.
Rafael Henrique | Lightrocket | Getty Images
For many purchasers, the strategy of switching to Max will probably be so simple as updating their app’s software program on their streaming system. Others, nevertheless, will want a wholly new app.
If you want to obtain the new Max app, you may be prompted to achieve this once you open HBO Max. Your login data will stay the similar, and you will not want to create a new account.
Max may also bear in mind all of your settings, and you will be in a position to decide up on the newest episode of “Barry” proper the place you left off.
What new reveals are on Max?
“Property Brothers” Jonathan and Drew Scott
Slaven Vlasic | Getty Images Entertainment | Getty Images
The very first thing subscribers will discover once they log onto their rebranded Max app is the expanded content material library. In truth, Max has greater than double the quantity of content material as its predecessor thanks to the addition of reveals from Discovery-owned networks like TLC, HGTV and Food Network.
This signifies that as well as to reveals like “House of the Dragon,” “Watchmen” and “Sex Lives of College Girls,” customers may also give you the option to tune in to “Property Brothers,” “House Hunters” and “Diners, Drive-Ins and Dives.”
The vast gamut of content material has led Warner Bros. Discovery to give Max the slogan “The one to watch.”
“It’s the one to watch as a result of it is the place each member of the family can go to see precisely what they need at any given time,” CEO David Zaslav mentioned final month.
You can see a full record of what is coming to Max here.
Max has a revamped streaming expertise
When HBO Max first launched, it was infamously glitch-prone. Its repute as a buggy, tough to browse app hasn’t gotten much better since. Warner Bros. Discovery has pledged that Max will ship a a lot smoother streaming expertise.
Perrette mentioned in April that the new app will probably be in a position to load video 20% to 30% quicker. Users may also obtain personalised suggestions for motion pictures and reveals to watch based mostly on their viewing habits.
The new Max app options simplified navigation, which Warner Bros. Discovery says will make it simpler to discover the app and uncover new things to watch.
Max has a bigger devoted children expertise than HBO Max did, with extra fleshed out parental controls so that oldsters can make sure that their kids are solely seeing age-appropriate content material.
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