Apple’s Eddy Cue says success starts by saying ‘no’ to almost everything

Apple‘s senior vp of companies Eddy Cue attributes a number of the success the market’s largest firm has to saying “no” extra typically than “sure.”

“We say ‘no’ to almost everything,” Cue stated in a dialog with CNBC’s Jim Cramer on the inaugural CNBC CEO Council Summit in Santa Barbara, California, on Tuesday. “When you get as massive as we’re, it is easy to suppose you are able to do something or everything, and it is simply not true.”

According to Cue, an thought solely makes it off the drafting board at Apple if it is one thing the corporate is aware of it could possibly execute nicely and if it is one thing shoppers actually care about.

Cue joined Apple in 1989 as supervisor of software program engineering. Since then, he is been a key determine in quite a few Apple improvements, together with the launch of the iTunes Store and the corporate’s foray into sports activities streaming.

Apple secured a 10-year deal with Major League Soccer in 2022 and the service grew to become obtainable to followers for the primary time at first of this 12 months’s season. Cue referenced ice hockey participant Wayne Gretzky’s well-known capability to see forward when discussing Apple’s foray into sports activities streaming.

“We needed to go the place the puck was going, not the place the puck was,” Cue stated. “That’s what [Gretzky] does. He skates to the place the puck was going, not to the place the puck is. And that is the identical factor we needed to do with sports activities.”

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