In occasions of market turbulence, CNBC’s Jim Cramer suggested traders on Tuesday to concentrate on companies that make customer service their core philosophy.

“No inventory can escape the each day gyrations of the market, however while you’ve bought a nice firm that is aware of how you can give its prospects precisely what they need—and what they want even when they did not understand it existed—that’s a inventory you should buy into market-wide vast weak spot,” he mentioned. “At occasions like these, you need to circle the wagons round nice companies that have seized management of their very own future, and no one does that higher than Apple.”

Cramer sat down with Apple’s SVP of providers Eddy Cue earlier Tuesday at the inaugural CNCB CEO Summit in Santa Barbara. During their unique interview, Cue emphasised Apple’s dedication to solely pursuing initiatives that will probably be significant to the customer.

While Cramer conceded Apple just isn’t proof against the market gyrations roused by the debt ceiling disaster, he mentioned the firm is best positioned than most not simply due to its stellar steadiness sheet, however as a result of it’s the greatest at what it does.

“I’ve had the privilege of watching Apple create, not a few further pennies per share, however one thing that’s actually cool—one thing that goes from nonexistent to a necessity in a single day,” he mentioned. “That’s the way you get Apple’s unbelievable ranges of customer loyalty.”

Cramer added that when he talks success with Apple executives, their conversations begin not with monetary figures, however with customer satisfaction.

“When I take heed to Eddy Cue as I did at this time, I’m reminded that the lifetime worth of an Apple customer is value greater than any stream of income from every other shopper merchandise firm,” he mentioned. “That’s for one easy purpose: the customer is always proper.”