Apple’s Vision Pro headset is on show at Apple’s annual Worldwide Developers Conference on the firm’s headquarters in Cupertino, California, June 5, 2023.
Loren Elliott | Reuters
Preorders for Apple‘s $3,499 Vision Pro headset started Thursday morning ahead of its U.S. release on Feb. 2.
The Vision Pro is Apple’s first new product class because it launched the Apple Watch in 2015. Wall Street does not anticipate Apple to promote it in the identical portions because it does its different merchandise, just like the iPhone, Apple Watch and Mac, at least not at first.
“We consider success with the Vision Pro is much less about 2024 and extra about its longer-term potential,” Morgan Stanley analyst Erik Woodring stated in a be aware to buyers in December.
UBS’ David Vogt estimates Apple may generate about $1.4 billion in income from the Vision Pro in 2024, assuming Apple ships about 400,000 handsets. By comparability, Apple generated $43.81 billion in iPhone income throughout its fiscal fourth quarter.
The entry-level Vision Pro comes with 256GB of storage and the identical M2 chip that Apple consists of in some of its Macs. The firm can also be promoting a 512GB Vision Pro for $3,699 and a 1TB mannequin for $3,899.
It offers a “spatial computing” expertise. The headset can function a digital actuality show that lets customers watch films, for instance. Or a consumer can pin a number of completely different apps and screens of their view whereas additionally seeing the world round them.
Apple’s preorder website asks clients to use an iPhone or iPad with Face ID to discover the best-fitting measurement.
The firm can also be providing a 12-month financing plan. The $3,499 mannequin prices $291.58 a month with that choice. Prescription lens inserts could be bought for $149.
Apple announced the Vision Pro at its Worldwide Developers Conference in 2023.