Absolut Vodka and Sprite.
Coca-Cola is teaming up with Pernod Ricard to launch a brand new ready-to-drink and premixed cocktail starting 2024, the businesses introduced Monday.
The new cocktail will comprise a mixture of Absolut Vodka and Sprite, the businesses stated. The drink will probably be obtainable in two variations with Sprite and Sprite Zero Sugar. The debut is deliberate for early next year in choose European nations together with the United Kingdom, the Netherlands, Spain and Germany.
The canned cocktail industry has been rising in reputation prior to now couple of years, with a 2022 report from the Distilled Spirits Council of the U.S. discovering ready-to-drink drinks to be the fastest-growing spirits class in each income and quantity. The announcement did not say when the Absolut and Sprite drinks would hit the U.S. market.
The new drinks be a part of a number of increasing alcoholic drinks in Coke’s portfolio prior to now few years, together with final year’s Jack-and-Coke cocktail in a can.
“We are increasing within the alcohol ready-to-drink house, together with merchandise that use choose manufacturers from our core portfolio,” stated James Quincey, CEO and chair of Coca-Cola, in a press release. “We are enthusiastic about our new relationship with Pernod Ricard and sit up for the introduction of Absolut & Sprite.”
Vodka is already one of the vital standard bases for alcoholic ready-to-drink drinks, and lemon-lime gentle drinks akin to Sprite are one of the vital standard mixers in premixed cocktails.