Amazon rolls out generative AI tool to help sellers write product listings

Packages on a conveyer belt at an Amazon success heart on Prime Day in Melville, New York, July 11, 2023.

Johnny Milano | Bloomberg | Getty Images

Amazon on Wednesday debuted a synthetic intelligence tool for sellers that helps them generate copy for his or her product pages.

The tool prompts sellers to enter just a few key phrases or sentences describing their product. It then spits out a spread of content material a vendor can use to construct their itemizing, reminiscent of product titles, bullet factors and descriptions. Sellers can use the tool to construct new listings or refine current ones.

The function was introduced this week at Amazon Accelerate, a convention held yearly in Seattle for the corporate’s third-party sellers. The Information reported in August that Amazon was testing the tool amongst a gaggle of sellers.

“This is simply the tip of the iceberg on how we plan to use AI to help enhance the vendor expertise and help extra sellers succeed,” Mary Beth Westmoreland, Amazon’s vice chairman of worldwide promoting associate expertise, wrote in a blog post.

Sellers have been using OpenAI’s ChatGPT to write listings, provide you with catchy titles and brainstorm new merchandise. Amazon also recently started using AI to summarize critiques left by prospects on some merchandise.

The AI instruments are anticipated to make it simpler for sellers to stand out on Amazon’s huge, aggressive third-party market, which the corporate launched in 2000. Since then, the third-party market has grow to be a cornerstone of Amazon’s e-commerce enterprise, amassing hundreds of thousands of retailers and producing greater than half its total retail gross sales.

Amazon is responding to the latest buzz round consumer-facing AI purposes reminiscent of ChatGPT and Google‘s rival chatbot Bard, which have captivated Silicon Valley and the general public. Amazon CEO Andy Jassy has previously said the corporate plans to incorporate extra AI purposes in quite a few areas of its enterprise.

Amazon hasn’t launched its personal chatbot however as an alternative has targeted on making use of generative AI to its retail and units companies, in addition to launching a generative AI service known as Bedrock for Amazon Web Services prospects.

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