Amazon announces AI shopping assistant called Rufus

An illustrative picture of Amazon Shopping app seen on a cell phone display screen in entrance of an previous (L) and a brand new (R) Amazon Shopping app icons displayed on a display screen. Amazon has quietly modified its new Amazon Shopping app icon, changing the blue ribbon on high that drew some unfavorable comparisons. On Wednesday, March 3, 2021, in Dublin, Ireland.

Artur Widak | NurPhoto | Getty Images

Amazon on Thursday introduced a brand new synthetic intelligence assistant for shopping called Rufus.

The device is designed to assist customers search and store for merchandise. Shoppers kind or converse a query into the search bar in Amazon’s cell app and a chat window will seem on the backside of their display screen. Users can ask conversational questions, like, “What are the variations between path and highway trainers?” or “Compare drip and pour-over espresso makers.”

“Rufus meaningfully improves how simple it’s for patrons to search out and uncover the very best merchandise to fulfill their wants,” Amazon said in a blog post.

Rufus makes use of Amazon’s product catalog, buyer evaluations and Q&As, in addition to data from throughout the net to reply questions, the corporate mentioned.

Amazon mentioned it is testing the characteristic with a small subset of customers within the U.S. however intends to roll it out nationwide within the coming weeks.

CEO Andy Jassy has mentioned the corporate plans to include generative AI throughout all of its companies. Amazon will probably give an replace on its AI efforts when it stories fourth-quarter earnings after the bell on Thursday.

Amazon has launched various generative AI instruments and companies in latest months, capitalizing on the hype sparked by OpenAI’s ChatGPT. The firm has examined AI tools to answer shoppers’ questions and summarize evaluations, in addition to an AI characteristic to assist third-party sellers write listings. Outside of its retail enterprise, Amazon has launched Q, a chatbot for companies, and Bedrock, a generative AI service for cloud clients.

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