In 2022, Lenny Rachitsky determined to strive a new enterprise: Lenny’s Podcast.
The now 42-year-old had based a profitable e-newsletter about product administration, Lenny’s Newsletter, in 2019. Rachitsky was making a good residing writing one put up per week and working 10 to twenty hours on every, and wasn’t certain he wished to tackle one other undertaking. But one other podcast host satisfied him to offer it a strive.
Lenny’s Podcast shortly discovered an viewers. He now posts two episodes per week interviewing consultants in the sector of product administration and brings in more than $500,000 per year. That’s on prime of the more than $500,000 he already brings in from the e-newsletter.
For anybody trying to get their very own related initiatives off the bottom, “the primary factor I’ve realized about being profitable in this path is all that actually issues is high quality and consistency,” he says.
Here’s why.
Solve issues and ‘folks will hear, learn, subscribe’
When it involves high quality, for Rachitsky, “the best way I feel about it’s [what] downside are you fixing for folks,” he says.
People face all kinds of issues: They wish to excel at their jobs. They wish to earn more cash. They wish to enhance their cooking or learn to be higher dad and mom. “And if you happen to can clear up these issues for folks higher than what’s on the market, folks will hear, learn, subscribe, share, all these kinds of issues.”
Some of Rachitsky’s hottest posts of all time embody the best way to affect folks, which product managers must do in their jobs, the best way to get higher at product technique, the best way to strengthen your communication abilities and the best way to construction your pitch to leaders.
“If you are not fixing folks’s issues nicely sufficient,” he says, “you are not going to succeed.”
‘There’s simply countless fascinating folks to speak to’
Then there’s consistency. Rachitsky plans to stay to his once-a-week e-newsletter put up and twice-a-week podcast episodes. He finds there is no dearth of content material for him to maintain up this tempo.
Having labored as a product supervisor and engineer for more than a decade and accrued a nice deal of know-how about the best way to do the job, “I discover that I’ve countless issues I may write about,” he says. He has a working record of matters that is normally about 15 objects lengthy.
The similar is true along with his podcast. “There’s simply countless fascinating folks to speak to and be taught from,” he says. “And I’ve this lengthy record I maintain of individuals I wish to convey on the podcast that simply retains rising.”
That’s what’s helped maintain each of his initiatives going and what he believes retains folks coming again. “Most of the success in this world, in my opinion,” he says, “is the mixture of top of the range over and over and over once more.”
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