US YouTube persona Jimmy Donaldson, higher often called MrBeast, arrives for the thirty sixth Annual Nickelodeon Kids’ Choice Awards on the Microsoft Theater in Los Angeles, California, on March 4, 2023.
Michael Tran | Afp | Getty Images
Jimmy Donaldson, the web sensation often called MrBeast, just lately took his skills to X to see how his earnings from a video there would evaluate to his how a lot he usually makes on YouTube.
In a Monday put up on X, previously Twitter, Donaldson mentioned he made over $263,000 after his video, “$1 vs $100,000,000 Car!,” attracted over 150 million views in one week. He initially posted the video to YouTube in September.
“MY FIRST X VIDEO MADE OVER $250,000!” Donaldson wrote. “But it’s a bit of a facade. Advertisers noticed the eye it was getting and purchased advertisements on my video (I feel) and thus my income per view is prob increased than what you’d expertise.”
In the video, Donaldson and his group enterprise into a selection of vehicles, together with flying vehicles and amphibian vehicles. They even hitch a journey with Jay Leno.
X launched its Creator Revenue Share program final yr, providing creators a share of the advert income constructed from their posts. Creators can turn out to be eligible if their posts attain a sure quantity of customers.
Since buying Twitter in 2022, Elon Musk has mentioned he hopes to show X into an all-purpose app with a focus on video, and has introduced in in style media personalities together with Tucker Carlson, Don Lemon, and Tulsi Gabbard to put up unique content material to the platform.
Donaldson is the most well-liked particular person on YouTube with over 370 million subscribers throughout all of his channels.
Musk welcomed his video to X with a quote put up that learn, “First MrBeast video posted instantly on X!” Linda Yaccarino, CEO of X, shared the video with her own post.
Musk first steered that Donaldson convey content material to X in December. Donaldson responded by teasing a forthcoming YouTube add in an X put up.
Here’s how he replied to Musk:
“The manufacturing price of my movies runs into thousands and thousands, and even with a billion views on X, it would not come near protecting a fraction of it. Nonetheless, I’m sport to discover potentialities as soon as monetization hits its stride!”
While his reported income from his debut X video appears like a large quantity, it’s not a lot for MrBeast.
According to Forbes, Donaldson pulled in $54 million final yr and was the highest-earning creator of 2023. He can be near a take care of with Amazon on a $100 million present, in response to reporting from Puck.
Additionally, the 150 million views on X may need not been fully natural. X customers reported seeing the present in their feed a number of instances as an unmarked commercial. Donaldson mentioned on X that he thought the video was boosted by advertisers.
Still, Donaldson is exhibiting that is there’s some earnings potential for the creator financial system on X, which is making an attempt to tackle Google’s YouTube and TikTookay in the burgeoning market of on-line influencers.