Robert Kyncl, world head of content material at YouTube Inc.

Patrick T. Fallon | Bloomberg | Getty Images

Long-time YouTube govt Robert Kyncl introduced on Monday he is departing the dominant social video platform within the U.S. after greater than 12 years on the firm.

Google President of world buyer options Mary Ellen Coe will take over the position of Chief Business Officer at YouTube beginning in early October, the corporate confirmed. Kyncl will quickly keep at YouTube to assist with the transition.

YouTube CEO Susan Wojcicki thanked Kyncl on Twitter on Monday.

We owe a lot of our progress and affect to your management,” Wojcicki wrote. “I’m excited to welcome Mary Ellen Coe as YT’s new CBO. Mary Ellen’s profession at Google has been devoted to creating companions extra profitable and I do know she’ll do the identical for creators, companions and customers @YouTube!”

Variety first reported on the management modifications at YouTube.

Kyncl joined Google’s video platform after almost eight years as vice chairman of content material at Netflix within the third quarter of 2010.

Variety reported that Wojcicki despatched an inside memo to YouTube workers on Monday noting that below his management, “YouTube cast new relationships and partnerships in music, conventional media and tech,” whereas paying “greater than $30B to creators, artists and media firms within the final 3 years.”

Kyncl’s expertise at Netflix and YouTube made him a go-to source for legacy media executives, together with former Disney CEO Bob Iger, who’ve transitioned their companies to give attention to direct-to-consumer streaming providers.

Incoming CBO Mary Ellen Coe has served as Google’s president of world buyer options since early 2017, and has been working at Google since 2012. Prior to her tenure with the search large, she was a associate at McKinsey.

She additionally served on the boards of multi-national healthcare firm Merck, and grocery enterprise Whole Foods Markets earlier than it was acquired by Amazon.

Google didn’t instantly reply to a request for remark.

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