Why Shari Redstone is trying to sell Paramount — and why she needs the right deal

By omshreeinfotech Feb 3, 2024
Why Shari Redstone is trying to sell Paramount — and why she needs the right deal

Shari Redstone, president of National Amusements, speaks at the WSJ Tech Live convention in Laguna Beach, California, on Oct. 21, 2019.

Mike Blake | Reuters

Paramount Global nonexecutive chair and controlling shareholder Shari Redstone has been speaking to potential consumers fascinated with buying her media firm — or components of it for years — however the seriousness of these discussions has heightened in current months.

There are sector-related causes for why a deal appears more and more pressing. The media world is altering quickly. During the Covid-19 pandemic, legacy media firms seemingly had a path to development by launching their very own streaming companies. But Wall Street turned its collective again on that narrative after Netflix growth stalled in 2022, leaving firms comparable to Paramount Global twisting in the wind.

Paramount Global’s flagship streaming service, Paramount+, has efficiently accrued 63 million subscribers, and it is nonetheless rising. But it is also nonetheless shedding cash, albeit not as a lot because it used to. Third-quarter streaming working losses had been $238 million. A yr in the past, they had been $343 million.

Without a transparent development narrative, Paramount Global has struggled as a publicly traded firm. Shares are down 56% in the previous two years. This has piqued the curiosity of some personal fairness corporations and different potential consumers, together with David Ellison at Skydance Media and media mogul Byron Allen.

If Paramount Global — which owns Paramount Pictures, CBS, cable networks comparable to Nickelodeon and Comedy Central, and mental property comparable to “Star Wars” and “SpongeBob SquarePants” — is withering as a publicly traded firm, maybe taking it personal or promoting a few of the belongings for components makes extra sense.

Redstone has private causes for contemplating promoting now, too. She has lengthy had an lively curiosity in Jewish causes, together with having served on the board of Combined Jewish Philanthropies.

Redstone’s deal with combating antisemitism has elevated since the Oct. 7 Hamas terrorist assault on Israel, which killed about 1,200 people, in accordance to individuals conversant in Redstone’s considering.

“Look, I’m not doing nicely, to be sincere,” Redstone told The Hollywood Reporter in October. “I believe there aren’t any phrases to describe what happened, and all I do daily is strive to do one thing that is going to make a distinction and assist individuals.”

President of National Amusements Shari Redstone arrives at the annual Allen and Co. Sun Valley media convention in Sun Valley, Idaho, on July 5, 2022.

Brendan Mcdermid | Reuters

Then there is a important monetary consideration associated to National Amusements Inc., or NAI, the holding firm that owns the majority of Paramount Global’s voting shares.

When Redstone’s father, Sumner Redstone, the founding father of National Amusements, died in 2020, Shari Redstone inherited his shares. National Amusements straight or not directly by subsidiaries owns 77% of the Class A voting inventory of Paramount Global and 5.2% of the Class B widespread inventory, constituting about 10% of the general fairness of the firm.

According to tax regulation, Shari Redstone should pay taxes on the shares tied to their worth at the time of her father’s demise. That quantities to greater than $200 million, in accordance to an individual conversant in the matter.

Redstone has deferred the tax invoice for 10 years, till 2034, and solely owes about $7 million this yr, mentioned the particular person, who requested not to be named as a result of the particulars are personal. Still, the looming tax cost, together with a further $37 million debt payment due to Wells Fargo in March, may very well be compelling motivation to sell off National Amusements for money, moderately than a commerce of fairness with a strategic accomplice.

National Amusements will make its March cost on time, in accordance to a Redstone spokesperson.

“National Amusements has important belongings together with our well-located film theaters in the US, UK and Latin America, owned actual property properties and shareholding in Paramount Global. We proceed to take steps to enhance our monetary place together with by debt discount with a significant paydown in March,” the spokesperson mentioned.

The right sort of deal

Redstone’s various motivations for promoting imply she’s on the lookout for the right sort of deal, at the right worth — and up to now, she has had choices.

Warner Bros. Discovery has held preliminary talks to purchase Paramount Global. While Warner Bros. Discovery board member John Malone suggested in an interview with CNBC in November that Paramount Global may very well be a future distressed asset, that destiny might be prevented if CEO Bob Bakish could make Paramount+ worthwhile.

There may very well be structural points with a Warner Bros. Discovery deal, by way of a cash-stock break up, together with how a lot debt a mixed firm would need to carry. It’s additionally potential Warner Bros. Discovery might select to wait to see if Comcast is prepared to half with NBCUniversal.

In early talks with consumers, Redstone has pushed for a excessive premium for each National Amusements and Paramount Global, in accordance to individuals conversant in the matter. Paramount Global has a market capitalization of practically $10 billion and about $13 billion of web debt.

Redstone additionally has fiduciary duties as Paramount Global’s nonexecutive chair. If she agrees to sell both National Amusements or all of Paramount Global, she’ll want purchase in from different traders.

Banker Byron Trott, who is serving to Redstone navigate sale talks, has lengthy been an advisor for Warren Buffett, whose Berkshire Hathaway is Paramount Global’s largest Class B shareholder.

No deal is imminent, mentioned individuals conversant in the course of. As CNBC reported last month, Skydance is fascinated with buying NAI as a part of a two-step transaction that may contain merging Skydance with Paramount Pictures.

Talks are additional together with Redstone relating to NAI than they’re with Paramount Global, two of the individuals mentioned. Still, Skydance is solely fascinated with buying NAI if it could get a deal accomplished with Paramount Global, CNBC reported in January.

Spokespeople for Skydance, National Amusements and Paramount Global declined to remark.

Charter renewal

There’s additionally the concern of Charter‘s looming carriage deal with Paramount Global, which is set to expire in April, in accordance to individuals conversant in the matter. This will not be guiding Redstone’s urgency for a sale, as a possible deal might be reached lengthy earlier than an acquisition closes, nevertheless it’s actually looming over the firm’s future prospects.

While Comcast, the largest U.S. cable supplier, and Paramount Global renewed their deal with little fanfare in December, Charter is a unique animal. The second-largest U.S. cable operator struck a deal with Disney final yr that paved the manner for Charter to start lopping off little-watched cable networks whereas straight promoting subscription streaming companies to its hundreds of thousands of broadband clients.

Paramount Global fees $5.99 per 30 days for Paramount+ with promoting. Most of what airs on CBS and Paramount Global’s cable networks is obtainable on Paramount+. That offers Charter two benefits in a renewal deal.

First, Charter will probably argue Paramount Global has set a worth of $5.99 for the worth of all its cable networks and CBS. Charter can level to that as the ceiling worth for what it is prepared to pay for Paramount Global’s linear channels.

Second, Charter now has some blackout leverage with customers as a result of they’ll level them towards Paramount+ as a comparatively cheap manner of accessing Paramount’s content material. Charter will make the similar argument it did with Disney: The existence of the similar content material on each the streaming service and the linear channels is successfully double charging the client.

Bob Bakish, CEO of Paramount, speaks with CNBC’s David Faber on Sept. 6, 2023.


Paramount Global in all probability cannot afford to lose carriage for the bulk of its networks with Charter, given Paramount+ continues to lose cash. Paramount Global is nonetheless depending on its linear enterprise, which earned $15 billion of its $22 billion in income in the first 9 months of 2023 from conventional TV. More than $6 billion of that was from cable affiliate charges.

Bakish has at all times efficiently reached renewal offers with the main pay TV distributors since taking on as CEO in 2019 and even relationship again to his time operating Viacom, starting in 2016. Still, given Bakish’s lack of leverage, he might have to accept decrease affiliate charges or an settlement that devalues Paramount+.

Disclosure: Comcast owns NBCUniversal, the guardian firm of CNBC.

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