Trump's pro-Anheuser-Busch post came after UFC boss Dana White urged him to back firm, source says

Republican presidential candidate and former U.S. President Donald Trump attends a Nevada caucus night time celebration at Treasure Island Resort & Casino in Las Vegas, Nevada, U.S. February 8, 2024. 

David Swanson | Reuters

Former President Donald Trump wrote a social media post earlier within the week asking his supporters to give Anheuser-Busch a “second likelihood” after UFC president Dana White personally requested him to back the beer firm, a source informed CNBC.

Anheuser-Busch final yr suffered a significant backlash over its Bud Light advertising promotion with a transgender influencer, Dylan Mulvaney.

White, whose UFC is the main combined martial arts promotion, reached out immediately to Trump to encourage constructive commentary about Anheuser-Busch, in accordance to the source, who was aware of the scenario.

In his Truth Social post on Tuesday, Trump appeared to be well-informed about detailed elements of the beer firm’s operations.

He famous that the corporate spends $700 million a yr “with our GREAT Farmers,” employs 65,000 Americans and has offered scholarships to households of fallen members of the navy. Trump wrote, “Anheuser-Busch is a GREAT American model that maybe deserves a Second Chance?”

UFC, which is owned by TKO Group Holdings, in October introduced a partnership with Anheuser-Busch to make Bud Light the official beer associate of the combined martial arts firm, in a deal that was reported on the time to be value $100 million.

In a press launch saying the deal, White stated, “There are many the reason why I selected to go together with Anheuser-Busch and Bud Light, most significantly as a result of I really feel we’re very aligned when it comes to our core values and what the UFC model stands for.”

A spokesman for UFC declined to touch upon White’s dialog with Trump. A spokesperson for Anheuser-Busch didn’t reply to a request for remark.

In his social media post on Tuesday, Trump threatened to launch an inventory of corporations – aside from Anheuser-Busch – that he considers to be “woke.”

“Am constructing an inventory, and would possibly simply launch it for the World to see,” Trump wrote. His followers, Trump steered, needs to be “going after these corporations which might be wanting to DESTROY AMERICA!”

“Those feedback came after Trump in a social media post on Sunday was far more vital of the corporate, saying: “the Bud Light advert will go down because the WORST AD in historical past.”

“In a matter of minutes 30 billion {dollars} value of market cap merely disappeared from the face of the earth. Will they ever get it back? Who is aware of, however what a large number!” Trump wrote.

Trump, who’s the front-runner for the Republican presidential nomination, attended UFC’s Dec. 16 occasion in Las Vegas, the place he walked out into the viewers with White and the musical artist Kid Rock.

Trump had attended two different UFC occasions beforehand in 2023, and had been at different of the promotion’s occasions in prior years.

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