Tim Cook says Apple is ‘continually’ evaluating its decision to advertise on Elon Musk’s X

Apple CEO Tim Cook listens as President Joe Biden speaks throughout a roundtable with American and Indian enterprise leaders within the East Room of the White House in Washington, D.C., June 23, 2023.

Anna Moneymaker | Getty Images

Apple CEO Tim Cook stated the corporate continues to weigh whether or not it ought to maintain promoting on the platform X, after its proprietor Elon Musk has been accused of antisemitism.

“It’s one thing we continually ask ourselves,” Cook stated in an interview with CBS’ “Sunday Morning” that aired on Sunday.

Cook added that he views X, previously often known as Twitter, as an “essential property” for discourse however that there is facets that he would not agree with, corresponding to promotion of antisemitism on the platform.

“Just level clean, there is no place for it,” he stated.

Cook’s feedback come as Musk is reportedly slated to meet with Israeli Prime Minister Benjamin Netanyahu amid escalating considerations of antisemitism on X. Musk said in a post that the talks will focus on synthetic intelligence.

Nonprofit teams and third-party researchers allege that hate speech and offensive content material have change into extra widespread on the platform since Musk took over in October. Musk and X have disputed the allegations.

Earlier this month, Musk threatened to sue the Anti-Defamation League after the civil rights group reported that antisemitic posts on X have elevated sharply beneath Musk’s possession of the corporate. Musk blamed the ADL for misplaced promoting income, saying gross sales for the enterprise have been down 60%.

Musk recently sued one other nonprofit, the Center for Countering Digital Hate, after it printed a report in June that claimed X failed to take motion towards a number of subscribers of Twitter Blue, now referred to as X Premium, after they posted inflammatory content material.

—CNBC’s Jonathan Vanian contributed to this report.

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