Taylor Swift agreed to FTX partnership, but the crypto exchange bailed, source tells CNBC


Taylor Swift, left, performs onstage on March 17, 2023. Former FTX Chief Executive Sam Bankman-Fried, proper, exits the Manhattan federal courtroom in New York City, Feb. 16, 2023.

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Taylor Swift signed and agreed to a sponsorship take care of bankrupt crypto exchange FTX after months of dialogue earlier than executives at FTX determined not to undergo with the deal, an individual aware of the matter informed CNBC.

The nature of the settlement, beforehand reported by The New York Times on Thursday, contradicts public messaging about the nature of the failed FTX-Swift deal. Public statements by a class-action lawyer lauded Swift’s due diligence efforts and stated that the artist requested the exchange to clarify why its listed property weren’t thought-about unregistered securities.

But Swift did finally agree to the deal, the individual aware of the matter informed CNBC. The signed settlement was despatched to FTX founder Sam Bankman-Fried’s electronic mail inbox, the place it remained unanswered for a interval of some weeks, the individual informed CNBC, including that finally, a gaggle of FTX executives persuaded Bankman-Fried not to observe by with the reported $100 million deal.

Three different sources aware of the matter informed The New York Times that Swift’s group signed the take care of FTX after six months of negotiations, and that Bankman-Fried finally pulled the plug.

The individual aware of the matter requested to be saved nameless due to ongoing federal and chapter proceedings. The existence of an FTX-Swift partnership was first reported by The Financial Times.

FTX filed for chapter safety in November 2022. Bankman-Fried faces a number of federal expenses, together with fraud and marketing campaign finance violations. Three different FTX executives — Gary Wang, Caroline Ellison and Nishad Singh — have pleaded responsible to varied federal expenses and are cooperating with the authorities’s prosecution of Bankman-Fried.



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