People stroll previous a billboard commercial for YouTube in Berlin, Germany, on Sept. 27, 2019.
Sean Gallup | Getty Images
Teenagers within the United States are glued to YouTube and TikTook, with almost one in 5 saying they use the video-streaming apps “virtually consistently,” in line with a survey on the social media and Internet habits of youngsters printed Monday by the Pew Research Center.
The survey confirmed that YouTube was probably the most “broadly used platform” for U.S.-based youngsters, with 93% of the survey respondents saying they commonly use Google’s video-streaming service. Of that 93% determine, about 16% of the teenage respondents mentioned they “Almost consistently go to or use” YouTube, underscoring the video app’s immense reputation with the youth market.
TikTook was the second hottest app, with 63% of teens saying they use the ByteDance-owned short-video service, adopted by Snapchat and Meta’s Instagram, which had 60% and 59%, respectively. About 17% of the 63% of respondents who mentioned they use TikTook, indicated they entry the short-video service “virtually consistently,” the report famous.
Meanwhile, Facebook and Twitter, now often known as X, aren’t as in style with U.S.-based youngsters as they had been a decade in the past, the Pew Research examine detailed.
Regarding Facebook specifically, the Pew Research authors wrote that the share of teens who use the Meta-owned social media app “has dropped from 71% in 2014-2015 to 33% immediately.” Over the identical interval, Meta-owned Instagram’s utilization has not made up the distinction in share, rising from 52% in 2014-15 to a peak of 62% final 12 months, then dropping to 59% in 2023, in line with the agency.
The researchers discovered that teenage ladies had been extra possible to make use of apps like BeReal, TikTook, Snapchat and Facebook than their male friends. Teenage boys, on the opposite hand, had been extra possible to make use of extra video-game-centric messaging and social apps like Discord and Twitch.
Regarding race and ethnicity, the survey discovered that about 80% of Black youngsters use TikTook, in contrast 70% of Hispanic teens and 57% of White teens. Hispanic teens are additionally extra possible to make use of the Meta-owned WhatsApp messaging service than Black or White teens, the report famous.
Ultimately, the newest examine on teen use of social media was just like final 12 months’s report, which Pew Research mentioned indicated that “teens’ website and app utilization has modified little up to now 12 months.”
“The share of teens utilizing these platforms has remained comparatively secure since spring 2022, when the Center final surveyed on these subjects,” the authors wrote. “For instance, the share of teens who use TikTook is statistically unchanged since final 12 months.”
The Pew Research Center survey was based mostly on the responses of almost 1,500 thirteen-to-seventeen-year-olds from Sept. 26 by means of Oct. 23, 2023.
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