Kansas City Chiefs CEO: Team's female audience has grown 'leaps and bounds' after Taylor Swift's romance with Travis Kelce

In a Friday interview with CNBC’s Jim Cramer, Kansas City Chiefs proprietor and CEO Clark Hunt mentioned his workforce’s female audience has elevated considerably since one among its gamers, Travis Kelce, began courting Taylor Swift.

Swift, who dominated the cultural panorama final 12 months with the blockbuster success of her Eras Tour, made headlines after she was noticed at a number of Chiefs video games. Her followers to turned their consideration to Kelce and the workforce.

“It’s been a really attention-grabbing, very enjoyable 12 months having the 2 of them courting, the eye that is been centered on the Chiefs,” Hunt mentioned. “Our female audience has grown leaps and bounds.”

Hunt refuted claims that the pair’s romance is a publicity stunt for his workforce, calling the connection “purely natural.”

Besides a high-profile courtship, there’s one other issue altering the Chiefs’ fanbase: the rise of sports activities streaming. Millions of followers tuned in to look at the Chiefs’ Thursday night time sport on Amazon Prime, Hunt mentioned. The workforce’s Saturday playoff sport towards the Miami Dolphins is about to stream on Peacock.

“We’re very enthusiastic about tomorrow night time being on Peacock,” Hunt mentioned. “We assume it should open up a totally new fanbase to us, far more of a youthful demographic.

Kansas City Chiefs CEO Clark Hunt goes one-on-one with Jim Cramer

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