Krutika, better-known by her social media deal with @themermaidscales, is the one Indian influencer to have attended the just lately held NYX x Barbie Weekend in Los Angeles, USA. With over 7 million followers, the influencer, who specialises in comedy sketches, was “excited” to be the only real consultant of her nation on the occasion. “I grew up watching Barbie movies and found them magical. As an adult, getting to relive that experience at a global event felt amazing and very special,” says Krutika, who continues to be within the US.
The Mumbai-based woman took her step into the world of content material creation throughout her faculty days: “When I started out, I wasn’t creating videos, but posting outfit pictures. I remember waking up at 5am, getting ready and travelling to different aesthetic spots in and around Mumbai to find the most photogenic locations. But then, I started making funny sketches and that worked well for me.”
The 24-year-old, who’s now a full-time content material creator, by no means got down to turn into Insta well-known. “It happened organically. I don’t even know how this happened. I woke up one day and a video had done well. People were commenting, ‘We love you and your videos’,” she shares.
As somebody with a large social media presence, trolling is bound to be part of her life. Ask how she offers with on-line bullies or trolls, and Krutika says, “Yes, I do receive bad comments. I feel there are always people in your life — internet trolls, relatives or friends — who’d say mean things. But the way I deal with them is to scroll away and ignore them. I believe in shrugging away the hate.”