How KFC won over China
How KFC won over China


KFC is without doubt one of the world’s largest restaurant chains, with greater than 29,000 areas and a brand new outlet opening each three and a half hours, in keeping with Yum! Brands.

But whereas a lot of the brand’s early success got here from the U.S., immediately the vast majority of its development is in China.

KFC China not too long ago celebrated the opening of its 10,000th retailer within the metropolis of Hangzhou, about an hour outdoors of Shanghai. By comparability the U.S. has a bit over 4,300 KFC areas.

Known in China for extra than simply rooster, a typical menu can embrace objects like rice congee, steamed dumplings and egg tarts.

But the chain has confronted headwinds together with lockdowns resulting from Covid-19, issues in regards to the well being of the Chinese client and questions on plans for future development. 

So how did KFC overtake different quick meals chains like McDonalds, Starbucks and Taco Bell in China, and might the enterprise proceed to develop? CNBC traveled to Hangzhou, China, and received an unique interview with the CEO of Yum China, Joey Wat, to seek out out.

Watch the video to learn more.



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