How a 27-year-old whose business brought in  million in 2023 avoids lifestyle creep: Sometimes 'I think I can afford a Prada bag'
How a 27-year-old whose business brought in  million in 2023 avoids lifestyle creep: Sometimes 'I think I can afford a Prada bag'


Hannah Williams could run a $1 million business, however she’s needed to keep centered on maintaining her lifestyle in verify.

The founder and host of Salary Transparent Street, a TikTok sequence the place she asks strangers how a lot cash they make, says she’s even taken a pay reduce since launching her business full time.

Williams was making $115,000 as a senior knowledge analyst earlier than she stop her job in 2022 to run her new social channel full time. By the top of the yr, she was paying herself roughly $150,000.

Her business took off and, by 2023, she bumped that wage as much as $200,000. However, after listening to some model companions have been chopping their budgets, and in an effort to rent extra employees, Williams determined by mid-2023 to convey her wage again all the way down to $125,000 per yr.

Hannah Williams of Salary Transparent Street.

Credit: Brandon Showers Photography

It’s been a problem resisting lifestyle inflation with these wage changes, Williams says, much more so since she spends a lot time on social media and will get served adverts at each second. “It’s on a regular basis; it is fixed,” she says. “It’s actually tough.”

But, the TikTok star says she has two essential methods for maintaining lifestyle creep at bay.

Give your self a 24-hour ready interval

Whenever Williams is tempted to purchase one thing that is clearly a need fairly than a necessity, she’ll wait 24 hours earlier than making a buying choice.

It’s a essential step when she’s working or scrolling on Instagram and lands on an advert for one thing tempting, like a latest $60 sweater.

“Almost each single time I’ve instructed myself to attend the subsequent day, I’ve utterly forgotten about [it],” she says. “My life shouldn’t be completely different with out the sweater, however in that second, the need for it can persuade you that you simply want it when you do not.”

If she’s nonetheless fascinated by an merchandise after her 24-hour ready interval, Williams says she solely buys it if she can think of three particular conditions she’ll use or put on it. The train helps her to “validate the acquisition and make it possible for it is one thing that’s particular and significant” to her fairly than “a lifestyle-creep affect.”

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