Here are our biggest takeaways from Apple’s big event that brought new iPhones and Watches


CEO of Apple Tim Cook arrives on the Sun Valley Lodge for the Allen & Company Sun Valley Conference in Sun Valley, Idaho, July 11, 2023.

Kevin Dietsch | Getty Images

Apple’s (AAPL) big September launch event Tuesday featured what we’d describe as a slew of incremental updates to the tech big’s hottest gadgets. Wall Street was not all that impressed. However, we did discover encouraging moments.



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