Hainan Airlines is handing out Rokid AR glasses for in-flight entertainment

Hainan Airlines is handing out Rokid AR glasses for in-flight entertainment

A passenger tries out a pair of Rokid AR glasses on a Hainan Airlines flight in China.


BEIJING — Hainan Airlines this week began letting passengers on some routes use Rokid’s augmented reality glasses for free for in-flight entertainment, the tech startup introduced Thursday.

Chinese start-up Rokid claimed it is the primary time AR glasses — which permit computer-generated photos to be superimposed on the actual world — have been used at scale on flights. Passengers can watch 3D motion pictures, learn e-books and play easy video games utilizing the glasses, as an alternative of doing so on a built-in monitor.

Apple’s Vision Pro digital actuality headset, which is not obtainable in China but, comes with a motion-stabilizing “travel mode” for use on airplanes. The gadget allows wearers to see the real world utilizing what the corporate calls “spatial computing” expertise.

Rokid’s cope with Hainan Airlines is extra of a advertising effort to spice up shoppers’ consciousness of AR glasses, moderately than a big industrial deal, the startup’s founder and CEO Misa Zhu advised CNBC in a cellphone interview Wednesday.

He claimed Rokid was in talks “with a number of airways” for comparable partnerships, together with a minimum of one main worldwide operator. Zhu mentioned he wasn’t licensed to reveal particulars, however expects extra bulletins within the subsequent few months.

Hainan Airlines is one of many main flight operators in China, and presents worldwide routes as properly. The firm launched a brief video to advertise its collaboration with Rokid.

Zhu mentioned the airline purchased tons of of Rokid AR glasses for passengers to make use of for free on greater than 20 flights. Each pair retails for simply over 3,000 yuan ($420) and weighs 75 grams.

For comparability, Apple’s Vision Pro prices about $3,500 and weighs 600 grams to 650 grams.

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Hainan Airlines first examined Rokid’s AR glasses on a industrial flight from Shenzhen to Xi’an on Wednesday, and is rolling out the gadgets on many different flights beginning Thursday, Rokid mentioned.

The preliminary trial interval is set for a month, coinciding with the weeklong Lunar New Year vacation in China that formally kicks off on Saturday, throughout which tons of of thousands and thousands of locals journey domestically.

“Airlines are fairly excited as a result of they will supply extra companies, and it’s totally aggressive,” Zhu mentioned in Mandarin, translated by CNBC.

He mentioned Rokid is in talks to include AR glasses into different technique of transit, comparable to excessive velocity trains.

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