Google rebrands Bard AI to Gemini and launches a new app and subscription


Google on Thursday introduced a main rebrand of Bard, its synthetic intelligence chatbot and assistant, together with a contemporary app and subscription choices. Bard, a chief competitor to OpenAI’s ChatGPT, is now referred to as Gemini, the identical title because the suite of AI fashions that energy the chatbot.

Google additionally introduced new methods for customers to use the chatbot: As of Thursday, Android customers can obtain a new devoted Android app for Gemini, and iPhone customers can use Gemini throughout the Google app on iOS.

Google’s rebrand and app choices underline the corporate’s dedication to pursuing — and investing closely in — AI assistants or brokers, a time period typically used to describe instruments starting from chatbots to coding assistants and different productiveness instruments.

Alphabet CEO Sundar Pichai highlighted the agency’s dedication to AI in the course of the firm’s Jan. 30 earnings name. Pichai stated he ultimately needs to supply an AI agent that may full extra and extra duties on a consumer’s behalf, together with inside Google Search, though he stated there may be “a lot of execution forward.” Likewise, chief executives at tech giants from Microsoft to Amazon underlined their commitment to constructing AI brokers as productiveness instruments.

Google’s Gemini adjustments are a first step to “constructing a true AI assistant,” Sissie Hsiao, a vp at Google and normal supervisor for Google Assistant and Bard, advised reporters on a name Wednesday.

Google on Thursday additionally introduced a new AI subscription choice, for energy customers who need entry to Gemini Ultra 1.0, Google’s strongest AI mannequin. Access prices $19.99 monthly by way of Google One, the corporate’s paid storage providing. For current Google One subscribers, that worth consists of the storage plans they might already be paying for. There’s additionally a two-month free trial obtainable.

Thursday’s rollouts can be found to customers in additional than 150 international locations and territories, however they’re restricted to the English language for now. Google plans to increase language choices to embrace Japanese and Korean quickly, in addition to different languages.

The Bard rebrand additionally impacts Duet AI, Google’s former title for the “packaged AI brokers” inside Google Workspace and Google Cloud, that are designed to enhance productiveness and full easy duties for shopper firms together with Wayfair, GE, Spotify and Pfizer. The instruments will now be generally known as Gemini for Workspace and Gemini for Google Cloud.

Google One subscribers who pay for the AI ​​subscription will even have entry to Gemini’s assistant capabilities in Gmail, Docs, Sheets, Slides and Meet, executives advised reporters Wednesday. Google hopes to incorporate extra context into Gemini from customers’ content material in Gmail, Docs and Drive. For instance, for those who have been responding to a lengthy e-mail thread, advised responses would ultimately absorb context from each earlier messages within the thread and probably related recordsdata in Google Drive.

As for the explanation for the broad title change? Google’s Hsiao advised reporters Wednesday that it is about serving to customers perceive that they are interacting instantly with the AI ​​fashions that underpin the chatbot.

“Bard [was] the best way to speak to our cutting-edge fashions, and Gemini is our cutting-edge fashions,” Hsiao stated.

Eventually, AI brokers might probably schedule a group hangout by scanning everybody’s calendar to be certain there are not any conflicts, guide journey and actions, purchase presents for family members or carry out a particular job perform resembling outbound gross sales. Currently, although, the instruments, together with Gemini, are largely restricted to duties resembling summarizing, producing to-do lists or serving to to write code.

“We will once more use generative AI there, notably with our most superior fashions and Bard,” Pichai said on the Jan. 30 earnings name, talking about Google Assistant and Search. That “permits us to act extra like an agent over time, if I have been to take into consideration the long run and possibly transcend solutions and follow-through for customers much more.”



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