Ford cuts production of F-150 Lightning EV, adds jobs at Bronco and Ranger plant
Ford cuts production of F-150 Lightning EV, adds jobs at Bronco and Ranger plant


DETROIT – Ford Motor is rising production of its Bronco SUV and Ranger pickup, whereas slicing output of its all-electric F-150 Lightning, the automaker mentioned Friday.

Ford mentioned the production modifications are supposed to match output with buyer demand. They mark the most recent cuts or delays to production of EVs amid slower-than-expected buyer demand.

“We are taking benefit of our manufacturing flexibility to supply prospects selections whereas balancing our progress and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” Ford CEO Jim Farley said in a release. “We see a vivid future for electrical autos for particular shoppers, particularly with our upcoming digitally superior EVs and entry to Tesla’s charging community starting this quarter.”

The introduced lower to F-150 Lightning production comes a month after CNBC and different media retailers reported Ford would slash deliberate output of the pickup roughly in half this yr, marking a significant reversal after the automaker considerably elevated plant capability for the electrical car in 2023.

The automaker shall be lowering output of the Lightning at its Rouge Electric Vehicle Center in Michigan to 1 production shift from two, impacting roughly 1,400 workers. The discount takes impact April 1.

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Ford declined to specify how the eradicated production shift will influence output of the autos.

Ford mentioned roughly half of the affected workers will switch to the Michigan Assembly Plant that produces the Bronco and Ranger. Others will switch to close by vegetation or are anticipated to take part in a “Special Retirement Incentive Program” agreed to within the 2023 Ford-United Auto Workers contract, the corporate mentioned.

The Michigan Assembly Plant will add a 3rd shift this summer season to extend production of the Bronco and Ranger, in keeping with Ford. The firm plans so as to add 900 jobs at that plant.

Bronco SUVs in production at Ford’s Michigan Assembly plant, June 14, 2021.

Michael Wayland | CNBC

Sales of the F-150 Lightning have been up 55% final yr to greater than 24,000 pickups. However, autos haven’t been promoting as rapidly as they have been beforehand. Ford mentioned it expects “additional progress” in gross sales for the car in 2024, however reportedly not as a lot as the 150,000 production rate it accounted for when it up-fitted the plant final yr.

Sales of the Bronco and Ranger have been each down 9.7% and 43.3% final yr, respectively. The plant that produces the autos was closely impacted by a six-week UAW labor strike.

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