The Ford F-150 Lightning Electric Truck.
John Tlumacki | Boston Globe | Getty Images
DETROIT — Ford Motor is growing the worth of some 2024 F-150 Lightning fashions, whereas reducing the prices of its most costly fashions.
The Detroit automaker confirmed Wednesday that new beginning costs for the pickup will vary from $54,995 for an entry-level Pro mannequin to $92,995 for a Platinum Black trim. The fashions beforehand began at between $49,995 and $97,995 for the 2023 mannequin.
The costs of the Platinum and Platinum Black fashions, with further applied sciences and luxurious facilities, had been lowered by $5,000 and $7,000, respectively.
The worth changes come as electrical car corporations try and steadiness slower-than-expected client demand with earnings. Ford has modified pricing on the Lightning as effectively as the all-electric Mustang Mach-E a number of occasions based mostly on client demand and uncooked materials prices.
Ford final month confirmed it would cut planned production of the F-150 Lightning roughly in half this 12 months, marking a serious reversal after the automaker considerably elevated plant capability for the EV in 2023.
“The F-150 Lightning is America’s best-selling electrical pickup after a report fourth quarter, and demand continues to develop,” a Ford spokesperson stated. “We are making changes to pricing, manufacturing and trim packages to attain the optimum combine of gross sales development, profitability and buyer entry to the IRA tax profit.”
The worth modifications exclude a compulsory $2,095 vacation spot charge as effectively as any federal or native incentives for buying an all-electric car.
The F-150 Lightning is one of a restricted quantity of autos that may keep a $7,500 federal tax credit score in accordance with extra stringent necessities for meeting and supplies for the autos and their batteries that took impact Jan. 1.
Sales of the F-150 Lightning have steadily elevated in 2023, notching a month-to-month report of roughly 4,400 bought in November. The firm has solely bought 20,365 of the vans this 12 months by way of November, up 54% from a 12 months earlier.
Ford is anticipated to report its December and year-end U.S. gross sales Thursday.
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