E.l.f. Beauty blows past Wall Street's estimates, raises guidance for a third quarter in a row

E.l.f. Beauty blows past Wall Street's estimates, raises guidance for a third quarter in a row


E.l.f. Beauty, the viral cosmetics model beloved by younger customers, raised its guidance for the third time in a row on Tuesday after it posted 85% gross sales development throughout its vacation quarter.

The firm noticed torrid income development even because it confronted powerful comparisons. The soar got here on the heels of a 49% gross sales improve it noticed in the year-ago interval. 

Here’s how E.l.f. did in its third fiscal quarter in contrast with what Wall Street was anticipating, primarily based on a survey of analysts by LSEG, previously often known as Refinitiv:

  • Earnings per share: 74 cents adjusted vs. 56 cents anticipated  
  • Revenue: $270.9 million vs. $239 million anticipated 

The firm’s reported web earnings for the three-month interval that ended Dec. 31, 2023, was $26.9 million, or 46 cents per share, in contrast with $19.1 million, or 34 cents per share, a yr earlier. Excluding stock-based compensation and different nonrecurring fees, E.l.f. posted a web earnings of $42.9 million, or 74 cents per share. 

Sales rose to $270.9 million, up a staggering 85% from $146.5 million a yr earlier. For the third quarter in a row, E.l.f. raised its outlook for the total yr.

It now expects web gross sales to be between $980 million and $990 million in fiscal 2024, in comparison with a earlier vary of $896 million to $906 million. Analysts had anticipated E.l.f. to forecast full-year income of $927 million, in response to LSEG. 

E.l.f. Is now anticipating adjusted web earnings between $164 million and $166 million, or between $2.84 and $2.87 per share. That compares to a earlier vary of $144 million to $146 million, or $2.47 to $2.50 per share.

Analysts had anticipated adjusted full-year earnings of $2.74 per share, in response to LSEG. 

“We can proceed this momentum,” E.l.f.’s CEO Tarang Amin instructed CNBC in an interview. “As a lot development as we have seen, I really feel we are able to double our market share in shade cosmetics over the subsequent few years. We have a fair greater alternative in skincare after which worldwide … we grew 119% [during the quarter] and we’re nonetheless in the early days of worldwide growth.” 

The magnificence model has received over Gen Z and Gen Alpha consumers with its viral TikTook advertising and marketing and its capability to provide high-quality product “dupes” that mirror status make-up manufacturers however come at a fraction of the worth. It has collaborated with a big selection of influencers to increase its attain, together with actress Jennifer Coolidge, who starred in E.l.f.’s Super Bowl industrial final yr, and Loserfruit, often known as Lufu, who is among the world’s high feminine players. 

The firm’s capability to faucet into the cultural zeitgeist with quick type, digital content material and create reasonably priced merchandise that resonate with customers has paved the best way for its outsize development. While the majority of E.l.f.’s gross sales comes from its wholesale channels with nationwide retailers akin to Walmart and Target, the corporate has been working to construct out its digital enterprise.

Online gross sales represented 24% of total income through the quarter, in comparison with 15% in the year-ago interval. During the quarter, E.l.f. examined the waters on TikTook’s rising purchasing platform TikTook Shop and launched its Roblox expertise, which has been performed 5 million instances, stated Amin.

Read the total earnings launch here.



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