Diddy and Diageo part ways in settlement of racism accusations


Musical artist and entrepreneur Sean “Diddy Combs,” together with Diageo Chief Marketing Officer Debra Kelly Ennis, left, and Executive Vice President Guy Smith, proper, as Diddy broadcasts his partnership with Diageo North America and Ciroc Premium Vodka at a press convention at Stone Rose on the Time Warner Center in New York City on Oct. 24, 2007.

Gary Gershoff | Wireimage | Getty Images

Sean “Diddy” Combs and Diageo stated Tuesday they have broken ties and settled the music mogul’s accusations that the spirits big uncared for vodka and tequila manufacturers he promoted or co-owned.

In a joint assertion, the London-based firm and Combs stated they “have now agreed to resolve all disputes between them. Mr. Combs has withdrawn all of his allegations about Diageo and will voluntarily dismiss his lawsuits in opposition to Diageo with prejudice.”

Diageo and Combs added that they’ve “no ongoing enterprise relationship, both with respect to Cîroc vodka or DeLeón tequila, which Diageo now solely owns.”

The sides settled a lawsuit filed last year in New York Supreme Court in Manhattan, the place Combs alleged racial discrimination by Diageo and stated the corporate uncared for Cîroc vodka and DeLeón tequila. Combs’ legal professionals accused the corporate of advertising and marketing the spirits as “city” manufacturers.

The swimsuit sparked a monthslong dispute between Diageo and Combs.

In November, Diageo filed a letter aiming to forestall Combs from showing in DeLeon tequila advertisements after the singer Cassie accused him of rape and abuse. Cassie and Combs settled the singer’s lawsuit that month, solely a day after she filed it.

Combs Wines and Spirits and Diageo first partnered in 2007 to advertise Cîroc. They later teamed as much as collectively buy DeLeón in 2013.

Diageo, one of the most important spirits firms in the world with a virtually $80 billion market worth, owns greater than 200 manufacturers reminiscent of Don Julio and Johnnie Walker.

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