Costco has replaced Trader Joe's as America's favorite supermarket

Costco has replaced Trader Joe's as America's favorite supermarket


Trader Joe’s has misplaced the highest spot as America’s favorite supermarket chain.

That’s in keeping with the annual American Customer Satisfaction Index Retail and Consumer Shipping Study. Despite receiving the identical rating it acquired in 2023, the Monrovia, Calif.-based supermarket is now in fourth place behind the three chains tied for first: Costco, Publix and H-E-B

Rounding out the highest 5 is the Walmart-owned wholesale retailer Sam’s Club.

The index provides chains a satisfaction rating out of 100, primarily based on elements together with a retailer’s structure and hours, merchandise choice, courtesy and helpfulness of employees as properly as velocity of the checkout course of.

The scores had been calculated primarily based on interviews with 40,264 clients between January and December of 2023. Those clients had been requested to guage their latest experiences on the nation’s largest chains.

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Costco, Publix and H-E-B all scored 85 factors this 12 months, narrowly beating out Trader Joe’s rating of 84. Costco and H-E-B scored the best when it got here to worth, whereas customers rated Publix positively when it got here to employees courtesy and retailer cleanliness, in keeping with the research.

In an interview with Real Simple, ACSI director of analysis emeritus Forrest Morgeson stated that clients had been drawn to retailers that gave them essentially the most bang for his or her buck.

“Leading as much as the vacation season, customers seeking to stretch their {dollars} responded positively to discounters and retailers that excelled in gross sales and promotions or pumped extra worth into the expertise by personal label choices,” he stated.

The general supermarket class obtained a rating of 79 thanks partially to slowing meals inflation, in keeping with the research. That’s a 4% improve from final 12 months’s rating.

These are the highest 10 supermarket chains within the American Customer Satisfaction Index:

  • Costco (85 factors)
  • H-E-B (85 factors)
  • Publix (85 factors)
  • Trader Joe’s (84 factors)
  • Sam’s Club (83 factors)
  • BJ’s Wholesale Club (82 factors)
  • Target (82 factors)
  • Wegmans (82 factors)
  • Whole Foods (82 factors)
  • Aldi (81 factors)

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