Apple’s Vision Pro headset will launch with Disney+ streaming

Bob Iger, CEO, Disney at Apple program

Source: Apple

The Walt Disney Company has all the time been on the forefront of latest storytelling expertise. On Monday, it introduced a brand new partnership with Apple to deliver its streaming service Disney+ to the tech large’s new augmented actuality headset.

Dubbed Vision Pro, the headset will permit customers to work together with digital content material in combined actuality. It will retail for $3,499.

Disney CEO Bob Iger stated the brand new tech will improve the Disney+ viewing expertise, noting that when the headset launches early subsequent yr, customers will be capable to entry the streaming service.

“We’re consistently seeking new methods to entertain, inform and encourage our followers by combining extraordinary creativity with groundbreaking expertise to create actually outstanding experiences,” Iger stated throughout Apple’s WWDC 2023 keynote on Monday. “And we consider Apple Vision Pro is a revolutionary platform that may make our imaginative and prescient a actuality.”

The demo reel for the collaboration between Disney and Apples included 3D visuals of a basketball courtroom, exhibiting how customers may very well be immersed in sports activities contests from house, in addition to immersive National Geographic content material that positioned the viewer in the midst of the ocean.

“It will permit us to create deeply private experiences that deliver our followers nearer to the characters they love,” Iger stated. “This platform will permit us to deliver Disney to our followers in ways in which had been beforehand not possible.”

The sizzle reel additionally showcased Mickey Mouse springing to life in a front room, a fireworks present from Disney’s theme parks erupting in a kitchen and followers watching Star Wars content material from a planet’s floor.

“We’re so proud to but once more be partnering the best storytelling firm on the earth with essentially the most revolutionary expertise firm on the earth to deliver you actual life magic,” Iger stated.

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