Apple launched its Vision Pro headset at its annual WWDC occasion on Monday, ending months of hypothesis that the Cupertino tech large was on the point of launch its personal VR or augmented actuality product.
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Apple’s Vision Pro will launch in the U.S. on February 2, the corporate said in a press launch Monday, with pre-orders beginning January 19.
Pre-orders will open at 5 PM Pacific Time on the nineteenth, in line with the Vision Pro’s product web page.
The firm additionally stated that prescription lens inserts for the Vision Pro would price $149, and that the headset would have 256 GB of storage.
Apple shares rose three-quarters of a % in pre-market buying and selling Monday.
The $3,500 headset is Apple’s reply to Meta’s Quest headsets, and has reportedly been in improvement for years. Apple announced the product at its Worldwide Developers Conference in 2023.
“The period of spatial computing has arrived,” Apple CEO Tim Cook stated in Monday’s launch. The headset is powered by Apple’s M2 chip, the identical one used in its computer systems.
The Vision Pro is Apple’s first new product class because the Apple Watch launched in 2015. Analysts and consultants don’t anticipate the headset to drive important income initially. UBS, for example, anticipates that Vision Pro income might be round $1.4 billion, a “comparatively immaterial” quantity.
Many firms have made a digital actuality push in the previous, however to date, these efforts have not led to widespread adoption for shoppers or enterprise clients.
The Vision Pro boasts a brand new working system, dubbed visionOS, alongside an enter system that permits clients to make use of their eyes, fingers and voice to regulate the headset. Apple says that a variety of productiveness and creativity apps will work with Vision Pro, together with Microsoft’s Office suite and Salesforce’s Slack.
With the brand new headset, Apple goals to vary how shoppers expertise gaming and video content material. Users will have the ability to watch video from Apple TV+ and quite a few different platforms on a virtual-reality display “that feels 100 toes huge,” the corporate wrote in the discharge.