Apple lacks a clear path to growth this holiday season after four straight quarters of shrinkage


Apple CEO Tim Cook appears to be like on throughout an Apple occasion at their headquarters in Cupertino, California, September 7, 2022.

Carlos Barria | Reuters

Apple indicated on Thursday that traders should not anticipate income growth within the December quarter, the busiest and most vital time of the yr for its enterprise.

In its fiscal fourth-quarter earnings report on Thursday, Apple beat analyst expectations, and CEO Tim Cook said the iPhone 15 was performing higher in its early days than the iPhone 14 final yr at this time.

Still, income fell about 1% from a yr in the past to $89.5 billion, marking a fourth straight quarter of shrinkage. That’s the primary time Apple has skilled such a stretch since earlier than the iPhone was launched in 2007.

Commentary from CFO Luca Maestri on Thursday pointed to continued weak spot in Apple’s Mac, iPad, and Wearables companies, regardless of a comparatively optimistic outlook for iPhone gross sales.

Apple would not present official laborious quantity steerage and hasn’t since 2020. Instead, Maestri stated income for the present quarter will likely be “comparable” to the place it was final yr, suggesting the corporate faces some challenges throughout the all-important holiday season.

The inventory sank 3.4% in prolonged buying and selling.

Translating Maestri

Apple’s CFO reminded traders that the ultimate quarter of the calendar yr “will final the standard 13 weeks whereas the December quarter a yr in the past spanned 14 weeks.”

Maestri stated final yr’s additional week added about 7% to complete income.

“Despite having one much less week this yr, we anticipate our December quarter complete firm income to be comparable to final yr,” Maestri stated.

Wall Street was anticipating higher. Revenue within the year-earlier interval was $117.15 billion. Analysts have been projecting gross sales for this December quarter of about $123 billion, representing about 5% growth.

Tim Cook, chief govt officer of Apple Inc., holds an iPhone 15 Pro Max throughout an occasion at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 12, 2023. 

David Paul Morris | Bloomberg | Getty Images

For the iPhone, Maestri stated the corporate expects growth “yr over yr on an absolute foundation” even when previous comparisons have been adjusted to add gross sales misplaced as a result of of provide chain disruptions.

Apple reported $65.78 billion in iPhone gross sales within the December quarter final yr.

However, Apple’s different {hardware} companies do not seem to be faring as properly.

Maestri stated that efficiency within the Mac enterprise will “considerably speed up from the September quarter.” Year-over-year Mac income fell almost 34% within the September quarter, so a vital enchancment nonetheless suggests a decline from final yr.

Apple stated the drop in Mac gross sales this previous quarter was the outcome of powerful comparisons to 2022, when gross sales obtained pushed from one interval to one other as a result of of provide constraints.

In the December quarter final yr, Apple reported $7.74 billion in income from its Mac enterprise.

Both Apple’s iPad and its wearables enterprise fell on an annual foundation within the September quarter, and Apple is anticipating much more declines in this quarter. For iPad income, Apple noticed a 10% decline.

Maestri identified that Apple refreshed some iPad models in October 2022, boosting gross sales. The firm hasn’t launched new iPad fashions this yr.

Last yr’s holiday season had a full quarter of gross sales from a new AirPods mannequin, a low-cost Apple Watch and the expensive Apple Watch Ultra. Apple launched AirPods with a different charger and an update to the Apple Watch Ultra this September.

One shiny spot for the corporate this holiday season will likely be its providers enterprise, which incorporates App Store gross sales, on-line cloud storage, AppleCare warranties, promoting and licensing offers with Google, and subscriptions like Apple Music.

“For our Services enterprise, we anticipate the typical income per week to develop at a comparable, sturdy double-digit price because it did throughout the September quarter,” Maestri stated. Apple providers grew 16%, the corporate stated.

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