In November, CNBC visited Apple’s campus in Cupertino, California, to get a glance inside one of many firm’s many chip labs. CNBC additionally obtained a uncommon probability to speak with the senior vice chairman of {hardware} applied sciences, Johny Srouji, and Apple’s senior vice chairman of {hardware} engineering, John Ternus, about the corporate’s push into the advanced business of customized semiconductor growth, which can also be being pursued by Amazon, Google, Microsoft and Tesla.
Unlike conventional chipmakers corresponding to Nvidia and Intel, Apple just isn’t making silicon for different firms.
“Because we’re not likely promoting chips outdoors, we concentrate on the product,” Johny Srouji stated. “That offers us freedom to optimize, and the scalable structure lets us reuse items between completely different merchandise.”
Watch the full interview to listen to the executives speak about AI, its newest A17 Pro chip, working with manufacturing associate Taiwan Semiconductor Manufacturing Company and extra.