The AMC Burbank 16 and the Batman bronze statue in Downtown Burbank.
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Your ticket to see Warner Bros.‘ “The Batman” may price more when you e book with AMC.
On Tuesday, the corporate’s CEO, Adam Aron, mentioned the movie show chain was testing out variable pricing within the U.S. That means new releases may price more than different movies taking part in in the identical theaters on the identical time.
It is unclear how a lot more tickets will price for new motion pictures. AMC didn’t instantly reply to CNBC’s request for remark.
AMC had beforehand efficiently raised weekend costs above midweek costs and is following a playbook it has utilized internationally for years, Aron mentioned Tuesday.
“This is all fairly novel within the United States, however truly AMC has been doing it for years in our European theaters,” he mentioned throughout an earnings name. “Indeed, in Europe, we cost a premium for one of the best seats in the home, as do nearly the entire sellers of tickets in different industries.”
Aron mentioned AMC has been a “bolder thinker” when it involves cinema ticket pricing and is prepared to take a threat in making an attempt this new pricing idea.
“The Batman” hits theaters Friday. The movie is anticipated to gross not less than $80 million throughout its opening weekend in North America.