Amazon's Prime Video lands exclusive NFL playoff game next season

Amazon's Prime Video lands exclusive NFL playoff game next season


Amazon Prime Video emblem displayed on a telephone display and Amazon Prime Video web site displayed on a display within the background are seen on this illustration photograph taken in Krakow, Poland on July 26, 2022.

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Amazon‘s Prime Video has gained the exclusive rights to stream a National Football League playoff game next season, a supply acquainted with the matter advised CNBC.

The firm earned the correct to safe the game by hitting sure viewership metrics this previous season as a part of its “Thursday Night Football” settlement with the league, the supply mentioned. In 2021, Amazon agreed to pay about $1 billion a 12 months for the exclusive rights to Thursday Night Football.

Last month, NBCUniversal’s Peacock confirmed an NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins, marking the primary time a playoff game was broadcast completely on a streaming service.

NBCUniversal had seemed to maintain the streaming-only playoff matchup next season, in line with The Wall Street Journal, which first reported on Amazon’s newest cope with the the NFL.

Amazon and the NFL declined to remark. A consultant from NBCUniversal did not instantly reply to a request for remark.

Amazon is betting closely on sports activities broadcasting with the hope that it’ll enhance its Prime membership. The Prime subscription program, which fees $139 per 12 months for a number of perks together with free transport, now has some 200 million subscribers worldwide. Amazon has mentioned there are 80 million energetic Prime Video households within the U.S.

— CNBC’s Stephen Desaulniers contributed reporting.

Disclosure: NBCUniversal is the guardian firm of Peacock and CNBC

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