Amazon to close apparel stores in latest physical retail strategy shift


At 30,000-square-feet, Amazon Style will likely be smaller than conventional division stores, however will supply “greater than double the variety of types,” in accordance to a press launch.

Amazon

Amazon is shuttering its brick-and-mortar apparel stores virtually a yr and a half after opening the primary location, the corporate confirmed, marking the latest shift in its physical retail strategy.

The firm stated it’ll close its two Amazon Style stores in Columbus, Ohio, and Glendale, California, by Nov. 9.

“After cautious consideration, we have determined to close our two Amazon Style physical retail stores and concentrate on our on-line vogue procuring expertise, the place we’re providing new, thrilling choice at nice worth and introducing progressive know-how to meet the wants of each buyer,” Amazon spokesperson Kristen Kish stated in an announcement. “Physical retail stays an essential a part of our enterprise, and we’re persevering with to make investments in rising our grocery stores enterprise, which spans Amazon Fresh, Whole Foods Market, Amazon Go, and third-party partnerships.”

Amazon launched the idea in Jan. 2022 earlier than opening the Glendale retailer to the general public in May 2022. It represented the corporate’s first foray into hawking garments, footwear and equipment in the offline world, and its latest try at cracking physical retail.

That effort has been met with blended success. The firm last March shuttered a number of retail chains, together with its line of Amazon Books, 4-star and Pop Up stores, as a part of a broader transfer to lower prices and rein in its physical footprint. Amazon additionally shed some warehouse area, axed a number of unproven bets and laid off about 27,000 staff. The firm additionally temporarily hit pause on additional growth of its Amazon Go cashierless marts and Fresh supermarkets.

Kish stated Amazon will proceed to open new stores and revamp its Fresh grocery chain, with two redesigned stores just lately opening in Chicago.

Amazon is working intently with staff affected by the Style retailer closures, Kish stated. It will give them the selection to transfer to different roles on the firm, and staff who select not to stick with Amazon will likely be provided severance.

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