Amazon launches generative AI tool to answer consumers' questions
Amazon launches generative AI tool to answer consumers' questions


Amazon trailers are parked at an Amazon Air gateway at Miami International Airport in Miami, Florida, on Sept. 26, 2023.

Joe Raedle | Getty Images

Amazon is rolling out a synthetic intelligence tool that may answer consumers’ questions a few product, a spokesperson confirmed, as the corporate continues to experiment with generative AI.

The new function in Amazon’s cell app prompts customers to ask questions a few particular merchandise. It then returns an answer inside a couple of seconds, primarily by summarizing info collected from product critiques and the itemizing itself.

“We’re continually inventing to assist make clients’ lives higher and simpler, and are at the moment testing a brand new function powered by generative AI to enhance buying on Amazon by serving to clients get solutions to generally requested product questions,” Maria Boschetti, an Amazon spokesperson, mentioned in an e-mail.

The function might preserve consumers from scrolling by pages of critiques or studying by a list to discover details about a product.

Unlike OpenAI’s ChatGPT, Amazon’s new function is not outfitted to perform a dialog, however it may reply to artistic prompts. On a list for a girls’s vest, it might write a haiku concerning the product. It was additionally ready to describe the merchandise within the fashion of Yoda from Star Wars. The tool is designed not to veer off topic, and can return an error message if it may’t answer questions similar to, “Who is Jeff Bezos?”

The tool was first noticed by Marketplace Pulse, an e-commerce analysis agency.

Amazon has launched a number of AI instruments to its website in latest months. Last June, the corporate started testing AI-generated summaries of product critiques, and it has launched AI options for third-party sellers that help them write listings, in addition to generate photos for ads. Elsewhere, it has rolled out “Q,” an AI chatbot for firms to help with day by day duties, and Bedrock, a generative AI service for Amazon Web Services clients.

In Amazon’s newest earnings name, CEO Andy Jassy mentioned the corporate is utilizing generative AI to forecast stock and to decide the very best last-mile routes for drivers.

“Generative AI goes to change each buyer expertise, and it is going to make it way more accessible for on a regular basis builders, and even enterprise customers, to use,” Jassy told CNBC’s Jim Cramer final month. “So I feel there’s going to be plenty of societal good.”

WATCH: Cramer interview with Andy Jassy

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