The new synthetic intelligence era represents a large second for the tech business that has not been seen in a decade, based on a top govt at Facebook mum or dad firm Meta Platforms.
Reflecting on 2024, Nicola Mendelsohn, head of worldwide enterprise group at Meta, mentioned it was essential to speak in regards to the potential for AI as a pressure for good, whereas additionally paying thoughts to the risks of the expertise.
“This is a seismic second,” Mendelsohn mentioned, in dialog with CNBC’s Tania Bryer on the World Economic Forum in Davos, Switzerland. “We will look again on this 12 months seeing a actually pivotal 12 months in phrases of the way it was throughout society.”
In her function at Meta, Mendelsohn leads relationships with top entrepreneurs and businesses. She is additionally a seasoned promoting govt, with previous expertise together with associate and govt chairman at London promoting company Karmarama, and non-executive director of alcoholic drinks agency Diageo.
Meta had a banner 12 months in 2023, with shares climbing sharply, whereas buyers praised CEO Mark Zuckerberg’s push for a “12 months of effectivity” pushed by sharp cost-cutting and a change in focus in the direction of extra worthwhile traces of enterprise.
Last 12 months additionally marked a major pivot toward artificial intelligence for Meta — an space the place the corporate performs a key function with its LLaMA massive language mannequin. Meta additionally stays closely centered on the metaverse with its Quest 3 headsets.
“From a Meta perspective, we might be a chief and a pioneer,” Mendelsohn mentioned.