Activist Elliott spots an opportunity to restore growth at Match. Here’s what may happen next
Activist Elliott spots an opportunity to restore growth at Match. Here’s what may happen next


The Covid-19 pandemic resulted in an improve in individuals in search of love on courting platforms resembling Match Group’s Tinder app.

Beata Zawrzel | NurPhoto | Getty Images

Company: Match Group (MTCH)

Business: Match Group supplies courting merchandise worldwide. Their portfolio of manufacturers contains Tinder, Match, The League, Azar, Meetic, OkCupid, Hinge, Pairs, Plenty Of Fish and Hakuna, in addition to varied different manufacturers. Their providers can be found in over 40 languages to customers all around the world.

Stock Market Value: $10.02B ($36.88 per share)

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Match Group’s efficiency previously yr

Activist: Elliott Management

Percentage Ownership:  ~9.5%

Average Cost: n/a

Activist Commentary: Elliott is a really profitable and astute activist investor. The agency’s workforce contains analysts from main tech non-public fairness companies, engineers, working companions – former expertise CEOs and COOs. When evaluating an funding, the agency additionally hires specialty and normal administration consultants, knowledgeable price analysts and trade specialists. The agency typically watches firms for a few years earlier than investing and has an in depth steady of spectacular board candidates. Elliott has traditionally centered on strategic activism within the expertise sector and has been very profitable with that technique. However, over the previous a number of years its activism group has grown and developed, and the agency has been doing much more longer-term activism and creating worth from a board degree at a a lot bigger breadth of firms.

What’s occurring

Behind the scenes

Match Group is by far the worldwide chief in on-line courting apps with over 45 manufacturers, probably the most notable of that are Tinder and Hinge. Tinder is probably the most downloaded courting app on the planet and accounts for over half of the corporate’s income at roughly $1.9 billion and has over 50% earnings earlier than curiosity, taxes, depreciation and amortization margins, however lackluster growth. Hinge accounts for $400 million of the corporate’s income however has been rising at over 100% per yr. This is a market-leading firm with an wonderful monetary profile – rising prime line, excessive EBITDA margins and asset mild producing income via a subscription mannequin. However, their inventory value efficiency in contrast to each friends and the broader market has been abysmal, with the inventory down over 60% for the reason that firm’s separation from IAC in July 2020.

The opportunity right here is to get growth again up – it has gone from a 35% compound annual growth fee to excessive single digits – and to get margins properly above 40% from their present degree at 36%. The important drawback right here is oversight, primarily within the type of administration turnover. Match Group, the holding firm, has had 4 CEOs in six years. Tinder, the most important enterprise, has had six CEOs in eight years. With the median tenure of a Tinder CEO at one yr, it makes it practically unattainable to implement a long-term strategic plan. Moreover, the corporate has additionally performed some unhealthy strategic offers, together with its June 2021 acquisition of Hyperconnect at the highest of the market in a deal valued at $1.73 billion, which has already incurred $270 million of impairment fees. So traders have many doubts concerning the firm, together with the next: Is this the precise management workforce? Is Match a growth or worth firm? Is Tinder a melting ice dice?

The very first thing that wants to be performed is getting the precise CEO at Tinder to set a decisive long-term imaginative and prescient for the corporate. Shortly after Elliott’s place was introduced, the corporate named Faye Iosotaluno, who has been Tinder’s chief working officer since August 2022, as CEO of Tinder, ending a virtually two-year emptiness the place the Match CEO additionally acted because the Tinder CEO. Once the precise chief is at the helm of Tinder, a margin restoration ought to require not more than fundamental blocking and tackling, notably for the reason that firm has very steady and competent CFO in Gary Swidler who has been there for 8 1/2 years. Next, the corporate can regain its sturdy growth with extra investing in sure demographics or monetization alternatives round pricing and bundling. This is quite a bit just like the scenario Elliott saw at Pinterest – declining person base (like Tinder) and monetization alternatives to pursue. Elliott introduced its Pinterest funding in July 2022, went on the board in December 2022 and has had a 113% return there versus 16% for the Russell 2000.

We would anticipate Elliott would likewise desire a seat on the board right here. Based on the agency’s expertise and historical past, the board and shareholders ought to welcome them. In 2023, activists have had some success in 96% of their campaigns, partially as a result of they aren’t overreaching and as an alternative are available with affordable asks. That is the case right here. If Elliott asks for a board seat, we’d anticipate the corporate to moderately shortly accede. We can be shocked if this went to a proxy combat. However, if it did, it could virtually be a foregone conclusion that Elliott receives board illustration, given the agency’s monitor report, the corporate’s efficiency, the staggered board and the common poll.

Elliott reportedly has an approximate $1 billion place in Match, equating to roughly 9.5%, which probably features a materials amount of money settled derivatives that the agency doesn’t embody as helpful possession beneath 13D guidelines.

Ken Squire is the founder and president of 13D Monitor, an institutional analysis service on shareholder activism, and the founder and portfolio supervisor of the 13D Activist Fund, a mutual fund that invests in a portfolio of activist 13D investments. 



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